For a while now I’ve been feeling like I want the authors in the romance community to understand Sourcebooks as a whole in addition to knowing our romance imprint Casablanca. There are enormous advantages here for authors who write in more than one category (for example, we have romance authors who also write women’s fiction, YA authors who also write romance, reference and non-fiction authors who are pitching us fiction manuscripts, authors from every category who want to write children’s books, and more like that). In addition, because we sell to every channel—mass market, libraries, bookstores, online retailers, etc.—opportunities abound across every category we publish. Our digital initiatives include agile publishing models, direct-to-consumer sales and marketing and an education program that starts with college selection and goes all the way through first year college experience. Because of all our experiments, in so many different areas, ou...
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