By Deb Werksman Editorial Manager Sourcebooks Casablanca Believe it or not, I have already just about finalized my list for Spring 2012 and I’m preparing to launch! What does ‘launch’ mean, you’d like to know? This is the exciting, all day meeting when the season’s books are introduced to the Sales, Marketing, PR, and Design departments for the first time. From that point forward, the wheels begin to roll—schedules are set, strategies designed, and a whole slew of people spring into action to work on your book. There are 2 seasons—Spring and Fall, and in a move I thought was an ingenious manipulation of the space/time continuum, I made August and February scheduled months in both seasons—voila! A year with 14 months in it! (Now, if only I could get a day with 28 hours, or a clone of myself…) So the Spring season runs February to August, and the Fall season August to February. We’re working about 14 months ahead, so I’ve been planning for Spring 2012 since Dec...
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