Each year at Book Expo America, I think that we
can’t possibly top last year, but I’ll say once again that we had the
best BEA in the history of Sourcebooks.
BEA 2014 |
In past years, agents have
sometimes expressed surprise at Sourcebooks’ breadth
(“I didn’t know you published Romance and Children’s Books, and Women’s
Fiction, and Study Aids, and YA…”). This year the agents were
thoroughly familiar with Sourcebooks and how successful we are. We met
with so many literary agents and other industry professionals
who pitched many promising projects that we are actively pursuing.
Everyone was very excited to meet with us and stay a while in our
exceptional booth.
Melanie and Suzanne Brockmann |
I saw that the agent community is working hard
to keep abreast of and understand the numerous changes in the
marketplace. Across the board, we all agreed that a robust and
multifaceted publishing industry is best for everyone. This includes
the importance of:
·
Open communication across all channels: author, agent, and publisher
·
Marketing, marketing, and more marketing: authors
doing their best to promote their work through social media with
emphasis on the promotional opportunities their publishers get them with
the retailers
Miranda Kennealy signing |
· Face-to-face networking: Only 8% of word-of-mouth
marketing is done online; nothing does more to break out an author than
promoting in person
This is shaping up to be another year of extraordinary promise and opportunity, and I can’t wait to see where we go from here!
Author Sara Humphreys and Marketing Director Valerie Pierce |
And I for one, am very glad to be a part of Sourcebooks! Thanks for sharing the news, Miz Deb!
ReplyDeleteMy most favorite authors are part of Sourcebooks which make it my favorite too!
ReplyDeleteI would love to attend BEA! So glad it went well.
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