Blogging has become something we're all used to now- but I know not so long ago, there were some of us that hadn't the slightest inclination to write something for literally the whole world to see, and for the purpose of promoting, of all things, romance novels...
But surprisingly, blogs, author interviews, character q&a's, etc. have become an ideal, easy and CHEAP way to connect with your readers. Not only are readers given an opportunity to find out random, interesting facts about their favorite authors, but they also get to see yet another aspect of your profession of author.
I think that blogging bridges a gap that's often between readers and authors- so often as a reader, I find myself wondering about the stranger who wrote the literature I'm enjoying. The offbeat anecdotes or heartwarming mentions of family that come up in these blogs make authors seem hum- a far cry from the superhero writing machines that churn out books every season.
As your publicist, I get asked a bevy of questions, but the ones that frequently come up are concerning the blog: What do I blog about?
One rule of thumb to ALWAYS remember--whether it's for a blog post, in a comment or in an interview--THE WHOLE WORLD IS WATCHING. I don't mean to bring up ideas of civil protest, but don't forget, if it is on the Internet, chances are that one person you don't want to read it, WILL.
But on to the fun stuff: Blog ideas!
"The Call"--tell us about what happened when you found out you were on your way to becoming a published author!
Your inspiration--we've had some wonderful examples of where we find our inspiration lately on the blog. Thanks for sharing!
The Unexpected--what has happened so far that completely shocked you? Were you amazed or horrified?
Ways you De-stress--Deadlines, revisions, and oh yeah, that pesky day job. What do you do to take a minute for yourself when things get crazy?
Characters--Where did they come from? Are they based on anyone (you don't have to name names)? What made you know that this was THE character you had to talk about?
Current Events--Even for those who write paranormal or historical, current events can often play a huge part in what you write. Maybe an incident in the local news fueled your writing along and changed the course of your novel. Or maybe you read about something so insane you just have to share it!
Your Favorites--we all have favorite authors, books, movies, foods, etc. So for those days when it's a little quiet on the promotion front, tell us the ultimate indulgences you love!!
As you can see, the possibilities are endless, and you can even do a Google search of "blog topic" and you'll find lists MUCH longer than my little one!
My number rule, when it comes to all PR--HAVE FUN! If you aren't having fun, it shows and we don't want to read that (I'm being honest here!). If you're having the worst day and you realize you have to write a blog--don't sigh and roll your eyes and fret over it. There's an amazing (aka bitingly sarcastic and often snarky) group of 15 women (and bunch of readers who have yet to show their commenting support) all anticipating your contibution to our humble (aka OMG coolest ever) group blog.
I hope you all have a great Labor Day Weekend. Does this mean summer is over? Say it isn't so!! Talk to you all soon!