Style & Voice: Markers of Greatness I recently reviewed The Mind of Your Story by Lisa Lenard-Cook, a hardcover writing craft book detailing how the brain creates Story for my book review site , and fortunately, you can teach an old dog new tricks. I may be a relatively new author, but I’ve been branding and marketing since big hair was in vogue. The book reminded me what’s so special about great writing and the mystery of creativity, whether that’s coming up with an idea for an ad campaign, a solution to a household problem or writing a novel. Basically Right Brain is the creative side while Left Brain tries to come up with all the logical reasons you aren’t creative. (Probably in annoying bullets.) Which is why a lot of editing takes place in Left Brain. The “new trick” or greater understanding I got from the book was the author’s view that stories come from three seeds: Direct personal impression (what you saw) + imagination (obsession) + writer’s resource of experiences (your...
READ. REVIEW. REPEAT.