Sourcebooks Casablanca Romance Authors

PART ONE First, I must provide the answers to the questions I posed in my last blog . The magnificent Jane Ashford took a stab at answering these questions, and I’ve provided the answers below hers—way to go Jane!!!: Jane Ashford August 30, 2014 at 12:21 PM Taking a stab What is the median age of the romance reader? 4. 40ish First of all, my bad, because the stat I have is actually the average age, not the median age, and it’s 42 years old. What is the household income of the majority of romance readers? 5. $45,000 It’s $55,000 What is the education level of the majority of romance readers? 6. some college Correct! In what region does the highest percentage of romance readers live? 7. the South Correct! In what region does the second highest percentage of romance readers live? 8. the Midwest Correct! Where do the majority of romance readers buy their books? 9. Online They buy them in stores! First in Barnes & Noble, next Walm...

Just came out of Sales Conference, a full two days of talking about our books, our authors, our PR/marketing plans, our cover designs and looking at lots of data As I think about the data, it reminds me of  conversations I’ve had lately with authors, both Sourcebooks' authors and many others I meet at conferences, along the lines of “you are not your reader.” Now, it’s probably obvious that authors are also voracious readers. But authors are not necessarily the demographic of their readership. So here’s a quiz, and as I look at your posts and answers (feel free to pose questions too) today, I’m going to share some of the data I have about who the romance reader is, and what I know about her (yes, she’s predominantly a “she”). PLEASE ALSO POSE QUESTIONS—I THINK THIS IS A REALLY USEFUL CONVERSATION FOR AUTHORS TO HAVE, AND QUESTIONS ARE AS IMPORTANT AS ANSWERS SOMETIMES. 1   (Yes or NO) Do you think you and your core readership match in: ...