by Danielle Jackson Happy New Year! I know it’s been over a week, but doesn’t everything still feel shiny and new? I think so. Around this time a lot of people look back and reflect on the year past, but I like to look forward to the year ahead... Here are some things I think will be making a big impact in romance/publishing and book PR and marketing: Evolution of the Author/Reader Relationship: we saw quite a bit of this last year, but I think 2013 will continue to see changes between authors and readers. Many of you have heard it from me, but social media is now a must when thinking about promoting your books. Authors and Readers can connect instantly—be it through a fabulous email, a Twitter discussion about a book, or a snarky review. You should all know my social media mantra: THE INTERNET LASTS FOREVER! So think very carefully about your interactions and how you want to be perceived among readers. Romance in the Mainstream: The book I’m about to mention has ...
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