Sourcebooks Casablanca Romance Authors

by Danielle Jackson For those of you who were at the RWA national conference this year, you might have noticed that I, your little publicist, have a tattoo going across my ankle that reads “ Nosce te Ipsum ,” which is Latin for “Know Thyself,” and has been attributed to may notable scholars, including Socrates… I got it when I was 22, and it was around that time when I really felt like I was getting a grasp on the adult I’m still growing up to be, so I decided to give myself a permanent reminder! Anyway, I thought about this the other day when I was trying to think about what to write for this blog. It’s incredibly important, even if you change genres, or your books aren’t in a series, to know who you are as a writer—and this might be something that takes some time to figure out. Nonetheless, one thing should remain consistent as you create your brand: you! I know it sounds all funny and existential and thought provoking, but I think if you are comfortable with who you are as a writer,...

by Danielle Jackson At RWA National, in between wining and dining with you lovely ladies, I actually went to a few workshops--many of which were publicity, promotion and marketing focused. There was one constant idea that came up: your BRAND. Now I'm not talking Cover Girl or Target or even Sourcebooks, Inc. YOU are your BRAND. Think about it this way--what's the one thing that stays the same in your books--even if you write a series? YOUR NAME. This is going to sound funny, but you are selling yourself along with these books. Readers like to know who's writing those books with shiny half naked men on the covers… You should always think about how to market your brand—YOU! How do you want to represent yourself when your book is being promoted? There are a few things to keep in mind: 1) Brand Development and Placement o Put your Name in front of the targeted audience - Whether you write contemporary, paranormal or historical, there’s an audience somewhere that ...