We interrupt this delightful foray into cruise chips and creativity to bring a little message from your devoted publicist…
First of all, Happy New Year! I, for one, love the New Year—a time to rejuvenate and make plans (not necessarily resolutions) for the year ahead. And we certainly have a big year ahead of us. The spring of 2009 marks the fourth season of Sourcebooks Casablanca, and I am excited to see this list of romance and women’s fiction get into stores. There are some new faces and some returning authors with a diverse and sexy line of books!!
2009 also marks what will probably be one of the toughest years in publishing history. Amid the reports of down sales, staffs being downsized and books being returned, it is important to remember that Sourcebooks, Inc., is one publisher that has not “gone under.” We’ve had some trials and tribulations, but I am relieved to say that Sourcebooks is on the other side of the publishing industry—the side that is doing well.
I think, watching all of the aspects of how we put together lists and helping implement, that there will come a time when publishing will be the industry that it once was—waiting for the next great American novel to be published, watching bestsellers that fly off the shelves, seeing authors on TV, in magazines, on the web just because they are authors! Sourcebooks is already doing some of this—our editorial department is making tough and smart decisions when it comes to what books we put out each season, our books not only sell relatively well when they launch but backlist well and from a publicity perspective, Sourcebooks Casablanca is saturating the romance web-o-sphere.
So, this New Year, my plans are just that—to plan plan plan and make sure every ARC I send out, every guest blog I set up, or every interview I ask you to fill out is something that will be beneficial not only to the sales of your books, but to your self-brand, and the brand of Sourcebooks Casablanca. Going above and beyond is my usual mode of operation, so this year, I’ve got to go above, beyond and around the corner… I think this spring season is strong enough to solidify Casablanca as the rising star in the romance publishing game.
So this New Year, I’m asking you, the authors of this strong body of work, to do really think about what it is you want out of publishing a novel. Think about how hard you’ve worked on finding your character, perfecting the dialogue, meeting deadlines and making it through all of the edits. Think about all of that hard work that’s going to be formatted down into a shiny, (hopefully) scantily clad cover, that will be on display for everyone to see. Think about how much of you is in those books, and share it with everyone. That’s how I look at what I do—I’m not selling a book, I’m sharing something that will make people happy (and in these times, we can all use a HEA, right?). I hope you will all do the same.
Happy New Year—here’s to a fabulous 2009!