Hello, everyone! I'm Brooklyn Ann and boy I learned a lot this weekend! For my monthly RWA meeting author Bonnie R. Paulson and I put on a workshop about author marketing. And the first part of it was the most important: Learning your author brand. For authors who predominately write in one genre, like our fabulous historical romance author, Shana Galen , branding is easy. When you pick up one of her books you know you're going to get some awesome regency spies, sensual and touching chemistry, and maybe even some pirates and carriage races. Her website clearly depicts historical romance with eloquent pictures of a lady's fan, a horse & carriage, and a quill with a pot of ink. And I LOVE her color scheme. But with authors who write more than one genre, figuring out our brand, much less how to advertise it, can be tricky. Bonnie R. Paulson did a fantastic job with hers. Though she write apocalyptic fiction, Zombie YA, romantic suspense, AND western romance,...
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