Several times in the last few weeks I’ve found myself quoting a particular set of statistics to my authors, so I thought I would share the info here.
This comes from RWA’s website, from their data about romance readers.
38% of romance readers are located in the South
26% are in the Midwest
19% are in the West
17% are in the Northeast
This is really, really important to think about as you think about reaching your readers. The old saw “it won’t play in Peoria” has to be expanded to include maybe Savannah, Little Rock, and Louisville.
This doesn’t mean you have to locate your contemporary romances in the South or the Midwest, but it does mean you’ll want to be sensitive to your readers’ locations, local cultures, and sensibilities.