by Danielle Jackson
Happy New Year! I know it’s been over a week, but doesn’t everything still feel shiny and new? I think so. Around this time a lot of people look back and reflect on the year past, but I like to look forward to the year ahead... Here are some things I think will be making a big impact in romance/publishing and book PR and marketing:
Evolution of the Author/Reader Relationship: we saw quite a bit of this last year, but I think 2013 will continue to see changes between authors and readers. Many of you have heard it from me, but social media is now a must when thinking about promoting your books. Authors and Readers can connect instantly—be it through a fabulous email, a Twitter discussion about a book, or a snarky review. You should all know my social media mantra: THE INTERNET LASTS FOREVER! So think very carefully about your interactions and how you want to be perceived among readers.
Romance in the Mainstream: The book I’m about to mention has become something of a “book-that-must-not-be-named” in our PR department, but there is no denying that 50 Shades of Grey has put romance in front of way more people than ever before. Just what was it about this book? I’m really not sure, because I will readily admit that I still have not read it (I know, right?), but I do know that talking about romance, in all subgenres, has never been easier. Should you compare your book to 50 Shades? Probably not, but it helps get conversations started.
What it means to be PUBLISHED: Are you a “real” author if you’re self-published? I think so. Are you a sellout because you went with one of the big six? I don’t think so. Are ebooks “real” books? Heck yes! Do bookstores still have impact? YUP. One of the things I look forward to watching in 2013 is how the book industry changes. There is so much going on, and so much more to come. It is an exciting time to be in the publishing industry, and I’m looking forward to a crazy ride!
New Names: Sourcebooks has so much going on in 2013, it’s not even funny. And we have some brand new romance authors coming out with debut novels, or already established authors writing in new genres, and current Casa authors branching out with new series… GET EXCITED!
And speaking of New Names… by the end of 2013, I will have a new one! Over the last few years I’ve casually mentioned my boyfriend, who I affectionately call Z… Well, now he’s my fiancé! We’re still in the early stages of planning things out, but we’re so excited :) And I think it is pretty cool that our other Casa publicist, Beth, is ALSO getting married in 2013!! What a fun year!
So, what’s new with everyone here? Leave a comment, and be entered to win a prize pack of some Casablanca review copies: A Howl for a Highlander by Terry Spear, Lady Eve’s Indiscretion by Grace Burrowes, Once Again a Bride by Jane Ashford, and Wildcat by Cheryl Brooks! Please leave an email address so I can contact you directly. US and Canada only.