Sure, politics and the economy and the veep debate took center stage last week, but that's all the more reason readers crave the escape that comes in the form of a good read. After a particularly hairy client meeting, I was elated to find a box seemingly dropped from heaven on my door step - my box of author copies of Dating da Vinci. Not only does the book look even better in person, but that day I started getting e-mails from friends who had pre-ordered DA VINCI who told me their copy of the book had arrived in their mailbox, too! Weeks early!
The marketing for DA VINCI began in earnest a couple months ago, gathering early reviews to boost support for even bigger media reviews, but now, as they say, it's crunch time. As a brand and marketing consultant, it's a thrill and a challenge to be my own client. I'm tough. But I'm determined to do some fun out-of-the-box marketing ideas.
One such idea is a Girls Night Out at a local Bravo Cucina restaurant in OKC where I invited a life coach to do a 15-minute presentation on How to Cultivate La Dolce Vita (the sweet life), while I'll be doing a book discussion about my character Ramona and then, of course, sell the books, provided by a local bookseller. The room seats 50 and I can't wait for a fun way to celebrate that the election is over, and getting on to holiday joy!
Online, besides the usual guest blogs, I'll be doing several contests for different markets - one for the Parenting Publication association magazines to offer a Sephora makeup kit, one with AuthorBuzz to provide signed copies and an Italian Cafe CD and yet another to provide to readers who answer questions about the book to win a vase from Italy that my friend, author Jenny Gardiner selected for me when she visited Italy this month.
Perhaps the most fun I think I'll have is putting my broadcast degree to good use by doing a series of videos, which will be posted on YouTube and my website, in my kitchen, and my bar, as I make Holiday monster cookies (peanut butter, choc chip, holiday m&ms, oatmeal), my fave Italian meal and my fave Italian martini. Stay tuned by checking in often to www.malenalott.com.