Thursday, September 4, 2008
Keep the Party Rockin'
By Malena Lott
Do you feel like a little bubbly? I know. Stuff goes straight to my head, too. What about a nice Merlot? You needn’t feel guilty. They say it’s even good for you – one or two glasses a day, so we’ll keep track. Anyway, I’ll drink to good health, and to good books, like our own Marie Force's debut this week, Line of Scrimmage. Let's swing by her pad when we're done here, shall we?
Now that we’re settled in (I’ll take my leather black recliner and you can stretch out like a cat on the red sofa with fluffy pillows), let’s do a toast. “To the start of autumn, the silliness of politics, the kids back in school, and to our much-needed escape into the pages of a great novel.”
“Cheers,” you say.
We clink, and I’m so glad my hubby took the kids out for ice cream so we could gab about the craziness of publishing and the half-life of stars. Authors only wear the Author Hat when our book launches. Otherwise we’re just another chick in line at Target, don’t you agree?
Long day? Try long week. I need to unwind a bit about the already harried preparations for my Dating da Vinci launch on November 1st. Da Vinci has already been courting bloggers and media and, (he’s blushing – how cute is that?) he likes what you’ve been saying about him. Creative types are always uncomfortable with attention (or at least they pretend to be!) You can read what reviewers have been saying at www.malenalott.com.
Sure, getting the word out (to a few million readers would be nice) is hard work, but I’d never complain about the marketing and endless to-do list that goes with promoting. It all comes with the territory.
But my very favorite part is –drumroll, please – the parties. I don’t just do one launch party – I do several. For me, it’s all about celebration and convenience (for the reader, not me.) And really, I just like the sound of “launch party” better than book signing, don’t you? Everybody wants to be invited to a party. I have my after-work party and then my evening La Dolce Vita party at Bravo Cucina where I’ll have a life coach do a 15- minute presentation to 50 women about how to get the sweet life.
Then there’s the weekend parties – in my suburb as well as my hometown in Western Oklahoma, where they sadly don’t even have a book store. (My husband’s main reason for never wanting to move there.) They do, however, have a wonderful library, and that’s all that’s needed. I’ll bring the books and the goodies and they can provide the people. It’s great fun to meet readers, librarians and booksellers.
My in-laws are even throwing a house party to celebrate the book and hand sell them (that they’ll buy en masse from a local bookseller.) Am I feelin’ the love? You bet.
Which is also why I love to give back. I’ll be running lots of great contests, and I hope you’ll win one of the many wonderful prizes I’ll be giving away in November and December all tied around Italy and, yes, Scrabble.
So this is just the first Merlot we’ll share as we gab about the festivities. And, most importantly, what the heck am I going to wear?
Have you ever attended a launch party? What's the most creative thing you (or the author) did at the party? What would you love to see at a launch party (besides free books!)?