By Deb Werksman Editorial Manager Sourcebooks Casablanca Sales conference is our twice a year event, where each season’s list is presented to the sales department with great excitement. Coming out of this meeting, our sales force gets ready to present each book to the buyers. It used to be that the editors were the ones presenting, but now everyone participates. Anyone who particularly loves a book they heard about at launch can be the person to present it. Our managing editor presented a parenting title, and I presented a college guide for parents, since I had just dropped my son at college and had been using the book all summer. This makes for a lively exchange of ideas and fresh points of view. As part of our presentations, we use charts, graphs, photos, author videos and book trailers. It’s a great idea for all authors to create a short (2-3 minutes) video, talking about why you wrote the book, what was the inspiration for the idea for the book, ...
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